Whole Foods Market SWOT

Whole Foods Market is one of the largest retailers of organic food products in the world. The company is successful because of its skilful growth strategy, huge product variety, and big profits. Whole Foods Market’s motto is â€Å"Whole Foods, Whole People, Whole Planet†, and this motto, as well as the core values, are very important for the company’s strategy and operating practices. However, the company does not execute the motto completely due to its poor international operations, which is one of the biggest weaknesses of Whole Foods Market. One of the opportunities of the company is the superiority in the market of high demand for the organic products. Increase in the competition in the market is one of the biggest threats for Whole Foods Market.Firm’s StrengthsWhole Foods Market grew from a local market to one of the largest organic product retailer around the world. By 2008, Whole Foods Market operated and owned 276 stores in the United States and in ternationally. The company’s expansion strategy consists mostly of acquisitions of other companies. One of the biggest and most important acquisitions was the acquisition of Wild Oats stores, which gave Whole Foods Market opportunity to operate with large scale stores and with less competition in that segment of market.The company offers a huge variety of products which includes: grocery, bakery, poultry and meat, seafood, deli, wines, cheese, and household products. The regular average size of a Whole Foods Market store is around 45,000 to 60,000 sq ft. In the bigger stores, which size up from 60,000 to 80,000 sq ft, they offer even a bigger variety of products and catering service. Example of this would be the Austin 78,000 sq ft store which included hundreds types of cheese, beers, wines, and seafood items.Whole Foods Market’s revenue was rapidly growing since the early 1990’s with an increase of 30%, and 20% increase since year 2000. By 2007 the company reco rded sales of around $6.6 billion. The revenue growth let the company to continue the expansions and acquisition of many more stores. Whole Foods Market acquired 134 stores since 1991 through 15 acquisitions.Firm’s WeaknessesWhole Foods Market has three stores in Canada, and six stores in the United Kingdom. The possession of such few stores internationally, the company is not able to arrive at the effect of economies of scale in distribution and purchasing. Because of weak operations internationally, the company’s prices are high, therefore lacking the company to compete with other international companies which have a larger operations scale.OpportunitiesWhole Foods Market is in a good market segment because of the rapid growth of demand for the organic products around the world. Consumers tend to slowly start preferring organic products to the regular packaged products. The organic market is growing very fast every year and everywhere around the world. Because of the increase in demand for organic products, which Whole Foods Market supplies, the company is going to experience an increase in sales and revenues.ThreatsSince the market for organic products is becoming more popular and growing, there are more players involved in the market. There are a lot of small companies and huge corporations who are entering the same market as Whole Foods Market, and some of them could be considered a respectful threat. Small supermarkets that supply organic foods, specialty supermarkets and restaurants are the small competitors. Wal-Mart on other hand is a potential strong competitor who announced in 2006 that the company is going to focus on organic segment, and is able to provide the consumers with low price organic products.Strenghts Skilful growth strategy Huge product variety Big profitsWeaknesses Poor international operationsOpportunity Market leadership in high demand marketThreats Increase of Competition

COLLEGE PAPER for All Academic Levels

COLLEGE PAPER for All Academic Levels Our writing services performs job of excellent academic levels. We’ve got all the academic writers you may need. We often receive writing request to do a cause and affect essay college paper. And we say â€Å"Yes, We can do it!† How the cause and effect essay is written? The importance of cause and effect essay lies in the ability to connect reasons and consequences. A cause and effect essay is initially designed for discussion organization. Certain ideas of the topic are given and the discussion begins. Writing this type of essay implies the domino effect. A chain of causes is formed and they produce different situations and another and another. Keep in mind that each situation has different causes and effects. It is suggested for the students to analyze at least 3 causes and effects of situation. Make sure to devote a separate paragraph to each and every one of those. For all cause and effect order placement requirements please make sure to talk to the Customer Support Service that are there for you around the clock.

Maximum Likelihood Estimation Examples

Maximum Likelihood Estimation Examples Suppose that we have a random sample from a population of interest.  We may have a theoretical model for the way that the population is distributed.  However, there may be several population parameters of which we do not know the values.  Maximum likelihood estimation is one way to determine these unknown parameters.   The basic idea behind maximum likelihood estimation is that we determine the values of these unknown parameters.  We do this in such a way to maximize an associated joint probability density function or probability mass function.  We will see this in more detail in what follows.  Then we will calculate some examples of maximum likelihood estimation. Steps for Maximum Likelihood Estimation The above discussion can be summarized by the following steps: Start with a sample of independent random variables X1, X2, . . . Xn from a common distribution each with probability density function f(x;ÃŽ ¸1, . . .ÃŽ ¸k).  The thetas are unknown parameters.Since our sample is independent, the probability of obtaining the specific sample that we observe is found by multiplying our probabilities together.  This gives us a likelihood function L(ÃŽ ¸1, . . .ÃŽ ¸k)   f( x1 ;ÃŽ ¸1, . . .ÃŽ ¸k) f( x2 ;ÃŽ ¸1, . . .ÃŽ ¸k) . . .  f( xn ;ÃŽ ¸1, . . .ÃŽ ¸k) ÃŽ   f( xi ;ÃŽ ¸1, . . .ÃŽ ¸k).Next, we use Calculus to find the values of theta that maximize our likelihood function L.  More specifically, we differentiate the likelihood function L with respect to ÃŽ ¸ if there is a single parameter.  If there are multiple parameters we calculate partial derivatives of L with respect to each of the theta parameters.To continue the process of maximization, set the derivative of L (or partial derivatives) equal to zero and solve for theta.We can then use o ther techniques (such as a second derivative test) to verify that we have found a maximum for our likelihood function. Example Suppose we have a package of seeds, each of which has a constant probability p of success of germination.  We plant n of these and count the number of those that sprout.  Assume that each seed sprouts independently of the others.  How do we determine the maximum likelihood estimator of the parameter p? We begin by noting that each seed is modeled by a Bernoulli distribution with a success of p. We let X be either 0 or 1, and the probability mass function for a single seed is f( x ; p ) px (1 - p)1 - x.   Our sample consists of n  Ã‚  different Xi, each of with has a Bernoulli distribution.  The  seeds that sprout have Xi 1 and the seeds that fail to sprout have Xi 0.   The likelihood function is given by: L ( p ) ÃŽ   pxi (1 - p)1 - xi We see that it is possible to rewrite the likelihood function by using the laws of exponents.   L ( p )   pÃŽ £ xi (1 - p)n - ÃŽ £ xi Next we differentiate this function with respect to p.  We assume that the values for all of the Xi are known, and hence are constant.  To differentiate the likelihood function we need to use the product rule along with the power rule: L ( p )   ÃŽ £ xip-1 ÃŽ £ xi (1 - p)n - ÃŽ £ xi - (n - ÃŽ £ xi )pÃŽ £ xi (1 - p)n-1 - ÃŽ £ xi We rewrite some of the negative exponents and have: L ( p ) (1/p) ÃŽ £ xipÃŽ £ xi (1 - p)n - ÃŽ £ xi - 1/(1 - p) (n - ÃŽ £ xi )pÃŽ £ xi (1 - p)n - ÃŽ £ xi [(1/p) ÃŽ £ xi  - 1/(1 - p) (n - ÃŽ £ xi)]ipÃŽ £ xi (1 - p)n - ÃŽ £ xi Now, in order to continue the process of maximization, we set this derivative equal to zero and solve for p: 0 [(1/p) ÃŽ £ xi  - 1/(1 - p) (n - ÃŽ £ xi)]ipÃŽ £ xi (1 - p)n - ÃŽ £ xi Since p and (1- p) are nonzero we have that 0 (1/p) ÃŽ £ xi  - 1/(1 - p) (n - ÃŽ £ xi). Multiplying both sides of the equation by p(1- p) gives us: 0 (1 - p) ÃŽ £ xi  - p (n - ÃŽ £ xi). We expand the right hand side and see: 0   ÃŽ £ xi  - p ÃŽ £ xi  - p n pÃŽ £ xi   ÃŽ £ xi - p n. Thus ÃŽ £ xi p n and (1/n)ÃŽ £ xi   p.  This means that the maximum likelihood estimator of p is a sample mean.  More specifically this is the sample proportion of the seeds that germinated.  This is perfectly in line with what intuition would tell us.  In order to determine the proportion of seeds that will germinate, first consider a sample from the population of interest. Modifications to the Steps There are some modifications to the above list of steps.  For example, as we have seen above, is typically worthwhile to spend some time using some algebra to simplify the expression of the likelihood function.  The reason for this is to make the differentiation easier to carry out. Another change to the above list of steps is to consider natural logarithms. The maximum for the function L will occur at the same point as it will for the natural logarithm of L.  Thus maximizing ln L is equivalent to maximizing the function L. Many times, due to the presence of exponential functions in L, taking the natural logarithm of L will greatly simplify some of our work. Example We see how to use the natural logarithm by revisiting the example from above.  We begin with the likelihood function: L ( p )   pÃŽ £ xi (1 - p)n - ÃŽ £ xi . We then use our logarithm laws and see that: R( p ) ln L( p ) ÃŽ £ xi ln p (n - ÃŽ £ xi) ln(1 - p). We already see that the derivative is much easier to calculate: R( p ) (1/p)ÃŽ £ xi - 1/(1 - p)(n - ÃŽ £ xi) . Now, as before, we set this derivative equal to zero and multiply both sides by p (1 - p): 0 (1- p ) ÃŽ £ xi -  p(n - ÃŽ £ xi) . We solve for p and find the same result as before. The use of the natural logarithm of L(p) is helpful in another way.  It is much easier to calculate a second derivative of R(p) to verify that we truly do have a maximum at the point (1/n)ÃŽ £ xi   p. Example For another example, suppose that we have a random sample X1, X2, . . . Xn from a population that we are modelling with an exponential distribution.  The probability density function for one random variable is of the form f( x ) ÃŽ ¸-1 e -x/ÃŽ ¸ The likelihood function is given by the joint probability density function. This is a product of several of these density functions: L(ÃŽ ¸) ÃŽ   ÃŽ ¸-1 e -xi/ÃŽ ¸   ÃŽ ¸-n e -ÃŽ £ xi/ÃŽ ¸    Once again it is helpful to consider the natural logarithm of the likelihood function.  Differentiating this will require less work than differentiating the likelihood function: R(ÃŽ ¸) ln L(ÃŽ ¸) ln [ÃŽ ¸-n e -ÃŽ £ xi/ÃŽ ¸] We use our laws of logarithms and obtain: R(ÃŽ ¸) ln L(ÃŽ ¸) - n ln ÃŽ ¸Ã‚   -ÃŽ £xi/ÃŽ ¸ We differentiate with respect to ÃŽ ¸ and have: R(ÃŽ ¸)   - n / ÃŽ ¸Ã‚   ÃŽ £xi/ÃŽ ¸2 Set this derivative equal to zero and we see that: 0 - n / ÃŽ ¸Ã‚   ÃŽ £xi/ÃŽ ¸2. Multiply both sides by ÃŽ ¸2 and the result is: 0 - n ÃŽ ¸Ã‚   ÃŽ £xi. Now use algebra to solve for ÃŽ ¸: ÃŽ ¸ (1/n)ÃŽ £xi. We see from this that the sample mean is what maximizes the likelihood function.  The parameter ÃŽ ¸ to fit our model should simply be the mean of all of our observations. Connections There are other types of estimators.  One alternate type of estimation is called an unbiased estimator.  For this type, we must calculate the expected value of our statistic and determine if it matches a corresponding parameter.

Anything Essay Example | Topics and Well Written Essays - 250 words - 11

Anything - Essay Example House ownership grants one access to opportunities for families such as neighborhoods with good schools, jobs and public services. In order for one to get good housing the amount of money he is paid becomes a factor. This essay will examine the trends in housing and the financial position of an individual in details. There is a large gap in house ownership between different people which has continued to increase though barriers in homeownership for the minority groups were lifted long time ago. The current housing policy now targets minority homeownership with the specific intention of closing the gap in house ownership among different groups. The casual expansion of urban land which was traditionally professed as an significant way through which the poorest inhabitants of the urban centers got shelter. This has changed since most of the middle, and high-income households tend to buy land casually for housing. It is clear that those workers who are able to learn new working skills especially in technology will benefit from higher salaries. But on the other hand those who are used to carrying out routine jobs which can be handled by computers and robots will be competing with few jobs or will be pushed into low-skill jobs and hence it will be difficult for them to afford buying better houses (Tal ly 22). It is difficult for the middle-income people to purchase a house in the formal market. This is due to their low-income. This in turn forces them to construct low cost structures as their homes and expenses and can increase the budgets of the developer beyond the monetary capability of the scheme. The cost of land on the other hand, has increased greatly hence this leads to increase the housing gap. Those people who earn larger amount of money posses the ability to construct several houses, which they in turn they rent to the low-income earners at high costs In most parts of the country it evident

Japanese Multinationals and the Management of Human Resources in Essay

Japanese Multinationals and the Management of Human Resources in United Kingdom Subsidiaries - Essay Example In the present day and age, the conduct of business leans increasingly towards international operations and managing human resources is increasingly critical to the success of business and . However, published research supports the notion that construction of human resource management for a business takes place within strong national boundaries. Thus, although information and communication technologies continue to transform organisational structures and business processes, breaking down organisational and geographic boundaries, national human resource management traditions engrained in the culture of a multinational headquartered in a country often intermingle with culture and traditions of the country in which a subsidiary is located. Although multinationals from a host country retain elements of traditional and cultural values, including those from Japan, United States of America and elsewhere, it is difficult for multinational corporations to exhibit core traditions from Japan, Am erica, etc. in subsidiaries located overseas for managing employees. When expanding overseas, a failure to integrate successfully managers and other key personnel from host countries into the management process of foreign subsidiaries is likely to present severe negative outcomes for a parent company. After all, foreign multinationals must serve clients in a host nation, comply with its laws and compete effectively in a nation with its own traditions, culture, business values and needs. A multinational must have due regard for national culture and organisational culture in a subsidiary, which must cater to the locals while shaping effectively the collective. Material and spiritual culture in a host country together with aspirations of employees, their preferences and tastes influence the treatment of employees and success of a subsidiary. (Keeley, 2001, Pp. 15 – 20). Multinational enterprises must have due regard for local employment laws, industrial relations and ethics

Reflection 9 Essay Example | Topics and Well Written Essays - 250 words

Reflection 9 - Essay Example Such companies as Walmart, Walgreens and others are proving that healthy and fresh food sales can bring even higher revenue than those of fast or junk one (Obama 116). Gradually, companies start to sell more healthy products, which, as a result, become more affordable to people and the demand grows. Consequently, manufacturers also receive more money. As such, â€Å"healthier food options make good business sense† (Obama 116). On the other hand, the idea of healthy eating and lifestyle should be actively promoted among ordinary people, especially children. The latter should understand its benefits and effects on their general well-being and even future life and success. The idea of cooperation, or as I decided to call it – â€Å"joint efforts†, is related to original complexity of the obesity problem which has nationwide dimensions nowadays. Instead of, for instance, investing into curing diseases caused by obesity (diabetes, cardiovascular diseases, risks of heart stroke, etc.), big companies could monetarily support production and spread of healthy food items so it became cheaper and more available for people â€Å"living in low-income areas† (Khullar 126). Thus, step by step â€Å"good† food could replace â€Å"high-fat, high-calorie, low-nutrient† (Khullar 126) menus of shops and restaurants in preference to fresh and useful meals. Additionally, the reduction of junk and fast food advertising would contribute to the promotion of healthy lifestyle. Hence, in the essay I described the ideas of healthy eating awareness and joint efforts needed to promote it - two most capturing thoughts expressed in Michelle Obamas and Dhruv Khullars articles – directed at resolving not only physical but social problem of

Consequences Of Cell Phone Use While Driving English Language Essay

Consequences Of Cell Phone Use While Driving English Language Essay Cell phone use while driving should be illegal everywhere because 1) it causes major distraction, 2) it can cause harm to the driver and others near the driver, and 3) it shows negative influence on young people. In more ways than one, using a cell phone while driving has been proven to be a dangerous thing for people to do. The cases of fatal automobile accidents, related to cell phone use while driving, have risen dramatically over the past few years. The majority of these accidents are younger people, usually 25 years of age and younger. A new study confirms that the reaction time of cell phone users slows dramatically, increasing the risk of accidents and tying up traffic in general, and when young adults use cell phones while driving, theyre as bad as sleepy septuagenarians (Britt). David Strayer, a psychology professor at the University of Utah says if you put a 20-year-old behind the wheel with a cell phone, their reaction times are the same as a 70-year-old driver who is not using a cell phone. Its like instantly aging a large number of drivers (Britt). The use of a cell phone while driving causes more negative incidents than positive incidents. It causes road rage from other drivers, traffic jams, minor accidents and even fatal accidents: According to the Human Factors and Ergonomics Society, the journals publisher, cell phone distraction causes 2,600 deaths and 330,000 injuries in the United States every year. . . . Drivers talking on cell phones were 18 percent slower to react to brake lights, the new study found. In a minor bright note, they also kept a 12 percent greater following distance. But they also took 17 percent longer to regain the speed they lost when they braked. That frustrates everyone. . . . Once drivers on cell phones hit the brakes, it takes them longer to get back into the normal flow of traffic. The net result is they are impeding the overall flow of traffic. (Britt) Now, after looking into more research, it seems that cell phone use while driving is more dangerous than most people make it out to be; teenagers seem to be the worst at this. The cell phone has many applications on them now days and some are more distracting than others. For example, a young girl is driving down the road at 55 miles per hour and her cell phone rings. She reaches across the car to grab it, takes a quick look at the screen to see who it is, looks back up and sees she is about to rear end another vehicle. Even though her reaction time is slowed from normal, she slams the breaks on just in time to avoid a major collision. Only minor damage is done to both vehicles and luckily no one is hurt. This young girl only took a quick look off the road, but still put herself and others in danger. Now, another young girl is driving down a road, in a school zone, doing only 15 miles per hour and her cell phone goes off as well, only hers is a text message from her boyfriend. She lo oks down at the screen, eyes off the road, same as girl number one, only her eyes are off the road for a longer period of time. She takes time to read the text, only to briefly look at the road, and looks back at the screen to send a text message back. With one hand on the wheel, one hand on the cell phone, texting, and her eyes on the cell phone, she hits a young child and her mother walking across the street. This accident just so happens to be a fatal one. Next, let us talk about hands free cell phones. People may and probably will argue these are not dangerous or distracting at all, but in fact, they are just as distracting. Whether a person is texting or just talking, their concentration is broken. People think that if they are just talking and listening, with eyes still on the road, not taking them off, that they are just as alert as a driver not talking on a cell phone. According to Strayer and his colleagues, those people are wrong. This is what Strayer and his colleagues found: In 2001, they found that even hands-free cell phone use distracted drivers. In 2003, they revealed a reason: Drivers look but do not see, because they are distracted by the conversation. The scientists also found previously that chatty motorists are less adept than drunken drivers with blood alcohol levels exceeding 0.08. (Britt) A man named Arthur Kramer, who led an Illinois study, stated these words: With younger adults, everything got worse, . . . . Both young adults and older adults tended to show deficits in performance. They made more errors in detecting important changes and they took longer to react to the changes' (Britt). It was documented by Robert Roy Britt, the publisher of this article, that the impaired reactions involved seconds, not just fractions of a second, so stopping distances increased by car-lengths. A study, done by Strayer, showed the following results: The latest study used high-tech simulators. It included people aged 18 to 25 and another group aged 65 to 74. Elderly drivers were slower to react when talking on the phone, too. The simulations uncovered a twofold increase in the number of rear-end collisions by drivers using cell phones. Older drivers seem to be more cautious overall, however. Older drivers were slightly less likely to get into accidents than younger drivers, Strayer said. They tend to have a greater following distance. Their reactions are impaired, but they are driving so cautiously they were less likely to smash into somebody. But in real life, he added, older drivers are significantly more likely to be rear-ended because of their slow speed. (Britt) Not only is it a problem with the younger people using cell phones while driving, but older people as well. Even though, the older people had better reaction time, it is still dangerous, regardless. No matter how cautious a person is, a distraction is a distraction. It takes away from the important things that need to be focused on and still poses threats and dangers to all those involved. Okay, let us focus on texting while driving. As said before, texting while driving takes a lot more concentration than just simply talking. Not only does it take a persons mental concentration away, but physical concentration as well, also known as the eye site. It takes more time to text someone than it does to simply answer a call. People are killed in fatal accidents due to the use of cell phones while driving and the rise in numbers is just ridiculous. In Oklahoma City, Oklahoma, a young girls mother was killed, while driving, but she was not the person using the cell phone, the other driver was. A story, done on this accident, by Doug Warner from News 9, seems to have touched some peoples hearts: Jennifer Smiths mother was killed at a northwest Oklahoma City intersection less than a year ago. You never know how irreplaceable your mother is and how much of you your mother is. The day your mother passes away, youll never be the same, Smith said. Linda Doyle would have turned 62 this past Sunday. But on September 3, 2008, she was hit and killed on Northwest Expressway by a driver who was distracted by his cell phone. Every day I want to yell at people and tell them to put the phone down, Smith said. Now Lindas smiling face is on billboards across the country including one along Interstate 40 near downtown, which towers above drivers who continue to risk Death by Cell Phone. Awareness is always the best approach up front to see if you can get people to change habits, but some youre not going to get to, said David Koeneke with the National Safety Council. Koeneke said the billboards arent the perfect solution but are certainly a step in educating the public to the dangers of mixing cell phones and driving. Smith, who often returns to her native Oklahoma City, hopes to help warn Oklahoma drivers and make a difference in the state by sharing the facts, like how texting and driving is considered worse than drunk driving. I dont want to be on the road with 100 million drunk drivers, Smith said. Kansas, Louisiana, Nebraska, Colorado, New Mexico and Texas have all passed some level of cell phone restrictions. Missouri and Oklahoma have not. Smith said she isnt sure what Oklahoma is waiting on. In Oklahoma, I know all the bills have been thrown out or squashed, and Im just hoping when they see the neighboring states are doing this, that theyll jump on board, Smith said. It seems like you have to hear the horror stories before changes will be made, Im afraid. Horror stories like Linda Doyles death by a cell phone. My mother is gone and Im only 35, Smith said. Chris Hill, who caused the crash, never served a day in jail, but he said he now lives with a heavy burden for the rest of his life. Right then, I was screaming, witnesses coming up holding me up because I couldnt handle it. I knew what had happened. I knew right then I had killed her, Hill said. After reading a story like this, one would think it would convince more people to take more caution with using cell phones while driving. Sadly, it does not really do anything. People will show sympathy and say things referring to how awful it is that something like that happened, but just as soon as it is all said and done, the majority of them are already back on the road . . . using their cell phones while they are driving. In addition to the previous statements, what other things are said about cell phone use while driving. For instance, the cell phone use, or as some call it, multi-tasking, has been referred to as aggressive driving. Dr. Leon James says this about it: There is a tendency to think that multi-tasking while driving is the cause of driver inattention or distraction. This belief leads to demands for new laws that restrict or ban the use of in-car communication devices such as phones and computers. But the correct argument is that multi-tasking can lead to driver distraction when drivers havent properly trained themselves to use the new car gadgets. This is true for older devices like the familiar radio and CD as well as the new, like GPS, phones, and e-mail. So its true that multi-tasking becomes the occasion for drivers to make more mistakes, when they fail to train themselves properly. This increased training is a joint responsibility of the individual driver and the government. Multi-tasking behind the wheel is a matter of degree and all drivers are responsible for determining when they need additional self-training activities. When drivers overstep this line, they become socially and legally responsible. Drivers who allow themselves to be distracted by their multi-tasking activities are increasing the risk factor for themselves and imposing that dangerous limit on otherspassengers, other drivers, pedestrians. This increased risk to which others are subjected is thus similar to other driver behavior that are considered aggressive and illegal: going through red lights, failing to yield, exceeding safe speed limits, reckless weaving, drinking and driving, driving sleepy or drowsy, road rage, etc. Even though Dr. Leon James believes this: But the correct argument is that multi-tasking can lead to driver distraction when drivers havent properly trained themselves to use the new car gadgets, the so-called multi-tasking should still become illegal. No matter how well-trained a person thinks they are at multi-tasking while driving, their concentration is still broken and taken away from the road. As soon as a person takes their eyes off the road to answer a call or respond to a text, they are automatically putting their lives and everyone elses lives around them, in danger. How many people are going to have to be seriously injured or even killed before people start to realize how dangerous cell phone use while driving actually is? People run red lights, break speed limits and go all over the road when intoxicated. The same things happen when people use cell phones behind the wheel, so what exactly is the difference? The majority of automobile accidents, mainly during the daytime, are caused by the distraction of the cell phone. Jennifer Claerr published an article in May of 2007 about the dangers and effects of cell phone use behind the wheel. Jennifer found this: A recent study has shown that while dialing was found to be the most common cause of crashes (one has to take his eyes off the road to dial) the simple act of talking on a cell phone, even on a headset, was a proven distraction and caused accidents. Cell phone users are four times more likely than non-cell phone users to be involved in an accident. In these studies, the conversation itself was as distracting as dialing or calling up messages. People who talk on a cell phone while driving develop an extremely narrow focus, and become unaware of many of the things happening around them on the road. (Claerr) After taking a look at just this excerpt, it should make people think. There have been many people that have been either cut off, been hit, or have been close to being hit by a driver using a cell phone. Claerr expresses another opinion of her own that most people should most definitely agree with: A lot of advocates of cell phone use while driving cite that some studies have shown the total number of accidents and fatalities from cell phone use is small. However, they miss the point. Cell phone use while driving is a totally unnecessary activity, and if even only one fatality is caused by it, the practice is unacceptable. As a result of people using cell phones while driving, kids, parents, and people of all ages are being hurt and even killed. How do people expect to drive safely when their attention is focused on other things besides the road and other drivers around them? As a result, many people are hurt badly and even killed, on a daily basis because of the distractions caused by cell phones use while driving. How many fatalities are going to happen before people realize how dangerous their habits can be? How many children are going to have to lose their parents, or for that matter, how many parents are going to have to lose their children before this danger can be stopped? No one will ever know the answer. All that can be done, as of now, is to try the best ways that can be done.